Jony Ive is a former member of Apple Inc. Known as the designer of iMac, aluminum and titanium PowerBook G4, MacBook, MacBook Pro (Unibody), iPod, iPhone, iPad. In 2016, Jony Ive wrote the book "Designed by Apple in California". This book contains 450 images of Apple Inc. According to Bloomberg editor Alex Webb, Apple's product design has improved since former chief designer Jony Ive left the company in 2019.